2011 China Tour of Jiangxi

Province tourist season comes early this year, momentum fierce, tourist number and revenue rose sharply, train travel, charter flights, thousands of groups, a hundred cars traveling by car after another into the Gan, the province's tourism development spurt present situation. In April alone, train travel to Jiangxi reached 39 times, 23 charter flights, luxury cruise ships and 9, a large team of more than 200 286, May and June the province's tourism growth rate is as high as 40%. The main scenic tourist accommodation compared to last year rose by more than 50%, tired record the best results.

Third, the tourism brand louder. Jiangxi tourism resources for the source characteristics and market characteristics, focused launch "a slogan, a promotional film, a travel album, a theme song," full swing "Jiangxi nice view," the branding and marketing promotion. Leveraging central mainstream media, to increase tourism promotion efforts in Jiangxi. We also held a "nice view of Jiangxi," a series of tourism promotion on an unprecedented scale tourism promotion activities Zuying singing "Jiangxi nice view" theme song, greatly enhance the tourism image of Jiangxi, expand the tourist market, accelerated the pace of development, so that the "nice view of Jiangxi" tourism brand image for him.

Fourth, investment demand even stronger. This year, the number of major tourism projects continue to settle in our province, many of the projects included in the scheduling of the provincial key projects. For example, investing $ 12 billion of CITIC Group, West Lushan integrated development projects with a total investment of 40 billion yuan, "China base areas of eco-tourism economic zone Han Xianyan" project, a total investment of 1.8 billion dream city in central Jing'an county tourism projects and invest 10 billion Shangrao tourism hub projects. Some large tourism enterprises, such as Hong Kong China Travel, Shenzhen Bao in tourism, the affinity of Hunan, Chongqing knowledgeable tour, Beijing tourism network way cattle are very positive about Jiangxi tourism market, a strong presence in our province. So far, nearly 3,000 tourists to travel agents and tourism enterprises to conduct business in our province butt joint promotion of "Jiangxi nice view" brand and tourist routes.