Qufu Train Tour

As a north-south provinces, three municipalities, to connect the Bohai Sea, Yangtze River Delta, the two economies, traffic artery, the Beijing-Shanghai high-speed rail operation, it will connect into the city along the eastern coast of China's most attractive economic corridor, but also very earth to promote the development of tourism. Qufu seize this historic opportunity, aimed at high-speed rail travel market, the marketing efforts in a more prominent position, give full play to advantages of the city's rich tourist resources, and actively with the media, along the city, travel agencies jointly carry out strong publicity, promotion, marketing, tourism brand hometown of Confucius started out.

First, carry out joint promotional media. Source for high-speed rail study and formulate the marketing promotion programs, making tourism an attractive and appealing image advertising, promotional and service volumes in the high-speed rail cars, and site distribution play in the mainstream media, new media-intensive propaganda, in the main tourist city of broadcasting, the overall image of the brand started Qufu city. Invested 3 million yuan tied Provincial Tourism Bureau to join the marketing plan, CCTV, Phoenix TV, Hong Kong and Taiwan, ETTV Jade and other part put in advertising, and actively explore Beijing, Hong Kong, Taiwan and the global Chinese market. And Beijing have been "Holiday Walks" and "Jining travel catering industry", "companion", "seeking a casual city," and other magazines to carry out extensive cooperation in the use of Zhuanban and a series of reports in the form of comprehensive coverage of Qufu rich heritage tourism resources. Qufu launched high-speed rail tourism slogan and logo image collection activities, the "China Tourism News", "Dazhong Daily", "Jining Daily" and Shandong Tourism Administration Network, Jining travel-government network and Sohu, Tencent, Netease and other portal websites the collection notices are already received 5150 proposals. In the high-speed railway, ask the "People's Daily," Beijing "Legal Evening News," Shanghai, "Business Weekly", Shanghai "Oriental Morning Post", "Dazhong Daily", "Qilu Evening News" and the CCTV, Beijing TV, Shanghai Dragon TV, Satellite TV, Shandong, Xinhua News Agency reporters to Qufu and other media coverage the development of high-speed rail travel, and actively promote tourism products and high-speed rail line. In addition, the airport in Jinan and Beijing established a high-speed image Qufu tourism advertising.